abercrombie,abercrombie and fitch,abercrombie and fitch

A & F (abercrombie and fitch) is that the clothes interesting ideas are changing almost on a quarterly basis. A & F ads are all young people like to use the music, sports and other situations, the performance of A & F clothing connotations. In fact, A & F dress style in the cool element, not inborn. In 1982, David Ebeikelong than (David Abercrombie) in New York, the company created with the same name David T. Abercrombie, which is one for the wealthy class to provide hunting, fishing and other outdoor activities, clothing suppliers.
Love of outdoor activities Fitch (Ezra Fitch) began after 1990, Mr. adding Ebeikelong than (abercrombie) management team, and after several re-positioning and product restructuring, during which also includes David Ebeikelong than (David Abercrombie) exit.
Later, the very marketing genius Fitch (Ezra Fitch) brand names as Mr. & Fitch than Abeikelong (Abercrombie & Fitch), deliberately try to make the name of a lengthy and difficult to read is difficult to bear in mind that rap sounds cool.
In 1988, Limited company bought the "A & F" of cheap products sales department. In 1992, Limited's chairman Leslie Wechs it because of the casual wear fancy Jeffries outstanding design talent, he studied under incurred for the A & F (Abercrombie & Fitch) brand to add a new vitality. Since then, A & F (abercrombie and fitch) began to glow with youthful vitality of clothing. In Jeffries opinion, consumers want a high quality, revealing the young mind the classic American Apparel.